Research on video-sharing platforms: understanding audience experiences and motivations
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Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices ...
CPV Codes
- Market research services
NUTS Codes
- United Kingdom
- North East England
- North West England
- Yorkshire and the Humber
- East Midlands
- West Midlands
- East of England
- London
- South East England
- South West England
- Wales
- Scotland